Hershey’s (HSY, news, chart) is seeing bullish order flow. The stock is up $1.41 to $39.01 on no obvious news. In the options market, volume is running seven times the usual, with 8,000 calls and 300 puts trading on the day. The August 40 calls are the most actives, with 3,800 contracts trading offerside. Buying is also being seen in the September 40s, August 45s, and September 45s, as players seem to be positioning for a rally in HSY in the short-term.