Virgin Media (VMED, news, chart) is seeing bearish order flow. Shares are down 32 cents to $11.06. In the options market, volume is running 19 times the usual, with 37,000 puts and just 3 calls trading on the day. Most of the volume is tied to spread trading in the December puts. At 10:30 Eastern time, 15,000 of the 10s traded offerside for $1.00 a contract and the same number of 7.5s traded bidside for 27 cents. With open interest of 2,000 contracts in the 7.5s and 1,127 in the 10s, the action appears to be the opening of bearish put spreads. In addition, another 4,300 of teh March 10 puts traded, with 95 percent on the offer. Buying also being seen in the March 12.5, January 10, October 10, March 7.5 and January 12.5 puts. There is no news to explain the bearish sentiment towards VMED Friday. A regulatory filing released yesterday showed SRM Global Fund cut its ownership stake in the company to 4.04 percent from 7.88 precent, which came a day after the fun dcut its ownership to 7.88 pecent from 9.01 pecent. Fund now holds 13.2 million shares.
