Ford Motor (F) is up 28 cents to $12.37 and Ford Aug 12 call is the most actively traded equity options contract in the first 30 minutes of trading Friday. The automaker is seeing relative strength after posting a 68-cent per share quarterly profit, which trounced analyst estimates by 28 cents. 28320 Aug 12 call options traded on the news. Most of the action is in smaller lots. The top trade is 584 at the 80-cent Ask price and the average price is 81.1 cents per contract. Meanwhile, implied volatility in Ford options is down 15.5 percent to 37.5, compared to a 52-week high and low of about 69 and 35.