Oracle (ORCL) is seeing relative strength and increasing options activity on news Mark Hurd, a former H-P CEO, has joined the software maker as President and member of Board of Directors. Goldman also added ORCL to its Conviction Buy List today. Shares are up $1.34 to $24.26 and options volume is running 2X the average daily, with about 44K contracts traded (through 12:30 ET.) Sep 25 calls and Sep 24 puts are the most actives. 27K calls and 17K puts traded total. Implied volatility is up about 8 percent to 34.